I was looking for a genuine e-mailing customization based on a multiple combination of possibilities, not only simple thumbnails proposals here and there.
Our customers’ data full exploitation with Segmentaction led us to a 70% subscriber up-value !
Segmentaction is a result-driven solution delivering power and agility.
Segmentaction is an efficient and responsive tool for our communication given that we have a 2,500,000-client database and handle 2,000,000 emails and 8,000,000 SMS per month.
I believe there is no such powerful offer on the market given our huge volumes. This is the best solution to get live market intelligence.
We chose Segmentaction both for its simplicity and its performance in predictive analysis.
Our statement : 80% of Marketing Intelligence is accessible through Transactionnal Data
Customer knowledge & analytics
campaign engine with one2one predictive content
Send ultra-personalized messages in one click with our live scenarios
Such as : welcome, loyalty incentive, inactives re-engagment,…
Use pre-designed mailing templates with one-to-one intelligent predictive product recommendation
Instantly assess click rates, campaigns ROI and other performance indicators
Reach every channels: Email, SMS, print, social.
Proprietary data management system
Integrated routing technology
Datamining predictive algorithms
Launch of our offer for the middle market and small businesses
Expansion into HTML predictive personalization and other machine learning R&D
Segmentaction becomes a SaaS solution
Expansion into web analytics, datamining and e-marketing intelligence
Company starts as a consulting firm specialized in big data analysis for large corporates